ANALYST - CASINO OPTIMIZATION

Location:

Las Vegas, Nevada, US

Position Overview:

The primary responsibility of the Analyst – Casino Optimization is to develop metrics, visualizations & reporting to determine best practices and recommend data-driven strategy related to various marketing and operations initiatives. All duties are to be performed in accordance with departmental and The Venetian Resort’s policies, practices, and procedures.

Essential Duties & Responsibilities:

Provide analysis and reporting on slot machine & table games performance, labor & scheduling, & casino profitability to improve overall casino profits and efficiency.
Analyze effects of machine changes, table games rules & side bets, floor location, market factors & service standards to improve management’s decision-making.
Create reports and dashboards to standardize and automate metrics to be shared with corporate marketing peers and property counterparts.
Work with various business units and IT to determine specific needs and implement those needs into various analyses.
Work with the business to identify pertinent data within existing sources and conduct in-depth audits to ensure their accuracy.
Working with the business and IT in identifying and providing access to new & external data sources that enhance reporting and analytics.
Developing automated, and in some cases real-time, marketing and casino operations reports and dashboards that help marketers focus on what is important or what are outliers that require action.
Deriving insight from the analytics and communicate insight narratives to senior leadership and peers.
Training and coaching property counterparts in the full use of the BI tools to maximize its benefit.
Maintain a constant pulse on new features within the various BI tools, communicate these features to relevant team members, and enhance our reporting capabilities when applicable.
Create metrics and reporting to better understand direct marketing strategies, guide the team to achieve maximum response rates at optimal reinvestment rates, and to drive engagement and wallet share.

Additional Duties & Responsibilities:

Working with marketing and operations business units to incorporate insights into actionable information and reporting.
Monitoring results of business initiatives to develop best practices and improvement action plans
Safety is an essential function of this job.
Consistent and regular attendance is an essential function of this job.
Performs other related duties as assigned.

Company Standards of Conduct

All The Venetian Resort Team Members are expected to conduct and carry themselves in a professional manner at all times. Team Members are required to observe the Company’s standards, work requirements and rules of conduct.

Additional Duties & Responsibilities:

Minimum Qualifications

21 years of age.
Proof of authorization/eligibility to work in the United States.
High School Diploma or equivalent.
Bachelor’s Degree in computer science, economics, marketing, or other related field of study preferred.
Must be able to obtain and maintain a Nevada Gaming Control Board registration and any other certification or license, as required by law or policy.
2-5 years of experience with producing metrics and analytics is required; experience in the gaming, travel & entertainment industries or marketing is preferred.

Minimum Qualifications:

Experience analyzing slot machine and/or table game performance preferred.
Demonstrable experience with data visualization, reporting & dashboarding tools such as TIBCO Spotfire, SAS BI, Tableau, Cognos and/or QlikView is preferred.
Demonstrable experience with advanced analytic and programming tools such as Python, R, SAS & Matlab is preferred.
Experience with deriving insight from the analytics, and crafting and communicating the insight narrative to senior leadership and peers is preferred.
Understanding of the casino customer experience as well as innovative loyalty techniques is preferred.
Must manage multiple projects and competing deadlines, and be very detail-oriented and organized.
Must impact the multiple properties and work across multiple departments, as well as with third parties and guests.
Strong interpersonal skills with the ability to communicate effectively with guests and other Team Members of different backgrounds and levels of experience.
Must be able to work varied shifts, including nights, weekends and holidays.

Physical Requirements:

Must be able to:

Lift or carry 20 pounds, unassisted, in the performance of specific tasks, as assigned.
Physically access all areas of the property and drive areas with or without a reasonable accommodation.
Maintain composure under pressure and consistently meet deadlines with internal and external customers and contacts.
Ability to interact appropriately and effectively with guests, management, other team members, and outside contacts.
Ability for prolonged periods of time to walk, stand, stretch, bend and kneel.
Work in a fast-paced and busy environment.
Work indoors and be exposed to various environmental factors such as, but not limited to, CRT, noise, dust, and cigarette smoke.