ANALYST I - CUSTOMER RELATIONSHIP MANAGEMENT

Location:

Las Vegas, Nevada, US

Position Overview:

The primary responsibility of the Analyst I – Customer Relationship Management is to support the planning, execution, and evaluation of CRM programs through data-driven analysis and reporting. The Analyst I is expected to create analyses, assist in testing, provide data-driven recommendations to enhance customer retention, engagement, and long-term value, and work cross-functionally with marketing, operations, and data teams towards turning raw data into actionable insights. All duties are to be performed in accordance with departmental and The Venetian Resort’s policies, practices, and procedures.

Essential Duties & Responsibilities:

Leverage data and analytics to generate insights and strategic recommendations that influence company-wide marketing decisions
Develop and execute high-impact analytical projects delivering measurable financial benefits
Develop forecasts and models for campaign performance, incorporating macroeconomic trends and player-behavior analytics to inform leadership initiatives
Strive to automate and optimize all personal and departmental processes where possible
Clearly and succinctly summarize insights using historical and real-time data
Design, recommend, implement, and interpret A/B testing to guide senior-level CRM strategies and offers
Complete analytics assignments including but not limited to player valuation, database contact, and database growth strategy and share insights gained with marketing and CRM leadership teams.
Manage project timelines for leadership approved initiatives
Provide data-driven strategic guidance on Venetian Rewards growth, market-share opportunities, and partnership projects
Conduct a variety of CRM-related ad-hoc analyses & projects
Safety is an essential function of this job
Consistent and regular attendance is an essential function of this job
Performs other related duties as assigned

Additional Duties & Responsibilities:

Company Standards of Conduct

All The Venetian Resort Team Members are expected to conduct and carry themselves in a professional manner at all times. Team Members are required to observe the Company’s standards, work requirements and rules of conduct.

Additional Duties & Responsibilities:

Minimum Qualifications:

21 years of age.
Proof of authorization/eligibility to work in the United States.
Bachelor’s degree or equivalent required.
Bachelor’s degree in computer science, economics, marketing, hospitality or similar field of study required.
Must be able to obtain and maintain a Nevada Gaming Control Board registration and any other certification or license, as required by law or policy.
Must have experience in hospitality, gaming, or other related industry.
Must be very detail oriented with the ability to understand and work across multiple technical systems.
Must be organized with the ability to manage multiple projects at once, with competing deadlines.
Knowledge of SQL and relational database concepts required.
Experience with casino gaming systems and hotel PMS systems preferred.
Advanced knowledge of Excel and MS Office products required.
Experience with personalization, loyalty, CRM, and relationship-based marketing preferred.
Must be able to work collaboratively and independently with other stakeholders towards a common goal.
Must be able to work varied shifts, including nights, weekends and holidays.

Physical Requirements:

Must be able to:

Lift or carry 20 pounds, unassisted, in the performance of specific tasks, as assigned.
Physically access all areas of the property and drive areas with or without a reasonable accommodation.
Maintain composure under pressure and consistently meet deadlines with internal and external customers and contacts.
Ability to interact appropriately and effectively with guests, management, other team members, and outside contacts.
Ability for prolonged periods of time to walk, stand, stretch, bend and kneel.
Work in a fast-paced and busy environment.
Work indoors and be exposed to various environmental factors such as, but not limited to, CRT, noise, dust, and cigarette smoke.