COORDINATOR - SOCIAL MEDIA CONTENT

Position Overview:

The primary responsibility of the Manager - Social Media is to oversee content creation and performance metrics. Responsible for design, social experiences, and campaigns that complement existing marketing strategies while shaping the social media strategy across multiple platforms in both a tactical and a strategic position. This will require a firm grasp of marketing strategy, the brand voice, social listening, engagement, and analytics. All duties are to be performed in accordance with departmental and The Venetian Resort’s policies, practices, and procedures.

Essential Duties & Responsibilities:

· Manage organic social media and marketing campaigns, content, social listening and vision as well as evolving our social media guidelines for all brands and customer segments.

· Manage social media strategy development and execution in close collaboration with marketing and public relations teams and agencies, and internal stakeholders in an effort to drive engagement and return on investment.

· Work as part of the Customer Care team, handling guest questions, comments and crisis situations.

· Responsible for content calendars, engagement programs for key social network pages, serving as the voice of the brand across all social media platforms, including, but not limited to: Facebook, Twitter, Instagram, YouTube, Pinterest and TikTok. This includes defining an annual success metric for each platform, providing a point of view on how each should be used.

· Partner with paid media agency of paid social media plans for hotel and F&B, driving key objectives of awareness, engagement and bookings.

· Contribute to long-term opportunities to differentiate product experience, thereby achieving publicity/advocacy in the process.

· Maintain a keen awareness of business performance metrics and their application and relevance to marketing, public relations and social media strategies.

· Manage special projects and events while staying within budget.

· Thrive in an evolving team construct, self-motivate individual who can embrace ambiguity and autonomy

· Develop and execute a rapid test-and-learn process to try new ideas and refine approach.

· Keep up to date on social media trends and platforms to ensure The Venetian Resort remains relevant and timely and appeals to emerging audiences.

· Develop a framework for other departments to submit social content for sharing.

· Evaluate incoming social media requests for merit and make recommendations on participation and coordinate the details.

· Safety is an essential function of this job.

· Consistent and regular attendance is an essential function of this job.

· Performs other related duties as assigned.

Additional Duties & Responsibilities:

Company Standards of Conduct

All The Venetian Resort Team Members are expected to conduct and carry themselves in a professional manner at all times. Team Members are required to observe the Company’s standards, work requirements and rules of conduct.

Minimum Qualifications:

· 21 years of age.

· Proof of authorization/eligibility to work in the United States.

· High School diploma or equivalent.

· Bachelor’s Degree from an accredited college (or equivalent experience) with a concentration in marketing, communications, advertising, or related field.

· Must be able to obtain and maintain any certification or license, as required by law or policy.

· 5 years of experience as a social media expert (including 10+ years marketing/client service experience in social media and strong focus on analytics).

· Must have a proven proficiency in written and oral communications (i.e., copywriting, editing, and presentation).

· Must be able to influence change while maintaining high standards and working with internal and external partners

· Requires a medium to advanced level of Excel charting and statistical functions, as well as Word and PowerPoint, and working knowledge of analytics and social listening platforms such as Google Analytics, Facebook Insights, Crimson Hexagon, Sprout Social, etc.

· Ability to communicate clearly and effectively in English, both in spoken and written form.

· Strong interpersonal skills with the ability to communicate effectively with guests and other Team Members of different backgrounds and levels of experience.

· Must be able to work varied shifts, including nights, weekends and holidays.

Physical Requirements:

Must be able to:

· Lift or carry 10 pounds, unassisted, in the performance of specific tasks, as assigned.

· Physically access all areas of the property and drive areas with or without a reasonable accommodation.

· Maintain composure under pressure and consistently meet deadlines with internal and external customers and contacts.

· Ability to interact appropriately and effectively with guests, management, other team members, and outside contacts.

· Ability for prolonged periods of time to walk, stand, stretch, bend and kneel.

· Work in a fast-paced and busy environment.

· Work indoors and be exposed to various environmental factors such as, but not limited to, CRT, noise, dust, and cigarette smoke.