Executive - Asian Marketing

Position Overview:

The primary responsibility of the Executive Director – Asian Marketing is responsible for supporting the property’s marketing efforts in the Asian Market. Focus on customer productivity in Hong Kong, Taiwan, California/Domestic, Canada, Pacific Rim and Japan markets. All duties are to be performed in accordance with departmental and The Venetian Resort’s policies, practices, and procedures. 

Essential Duties & Responsibilities:

• Participate daily in the operation to ensure department is being managed effectively.
• Support the VP – Premium Mass Asian Marketing in ensuring that Asian Marketing operation complies with current operating criteria, policies and procedures.
• Continuously stay informed of applicable international marketing trends.
• Regularly conduct competitive analysis of Las Vegas Strip properties.
• Respond effectively to internal audit reports and recommendations.
• Initiate revenue recovery program when needed with regards to hosts, special events, and direct marketing efforts.
• Focus on driving host productivity through telemarketing, theoretical win production, trips booked, new customer development, profitability, and event contribution.
• Work with gaming operations to maximize drop/handle/win and bottom-line margin.
• Periodically review all business practices to ensure strategic and cost effectiveness.
• Set and maintain high standards of service and practices throughout the property.
• Identify training needs, initiate and review training and re-training activities.
• Work closely with Vice President – Premium Mass Asian Marketing to maintain positive working environment, accountability, adherence to GCB policy, and performance effectiveness.
• Respond to customer requests, concerns, and complaints in a timely and complete manner.
• Work proactively with other departments within marketing and with other divisions at The Venetian Resort.

Additional Duties & Responsibilities:

• Focus on team member acquisition and retention program to include benefits, communication, compensation, and incentive program individually as needed.
• Effectively develop and manage Strategic Plan and Budget as a roadmap in achieving marketing goals.
• Focus on customer development (new and existing) including prospecting, promotions, events, and additional customer relationship management activity.
• Establish marketing foothold in Asian countries through travel and marketing campaigns. Work closely with Macao properties to promote customer development and brand synergy.
• Assist with collections and player management.
• Drive implementation and utilization of premium amenities and services: aircraft, premium suites, baccarat salon, limo/phantom.
• Develop travel and event programs for visiting and prospecting guests, and related customer incentive programs to build customer loyalty and repeat trips.
• Develop relationships with US Visa consulates to assist customers with travel.
• Be continuously aware of current and forecast financial/business performance and actively involved in analyzing and implementing required changes.
• Safety is an essential function of this job.
• Consistent and regular attendance is an essential function of this job.
• Performs other related duties as assigned.

Additional Duties & Responsibilities:

Additional Duties & Responsibilities:

Company Standards of Conduct

All Venetian Resort Team Members are expected to conduct and carry themselves in a professional manner at all times. Team Members are required to observe the Company’s standards, work requirements and rules of conduct.

Minimum Qualifications:

• 21 years of age.
• Proof of authorization/eligibility to work in the United States.
• High School Diploma or equivalent.
• Must be able to obtain and maintain a Nevada Gaming Registration and any other certification or license, as required by law or policy. 
• 7+ years of international marketing experience in the hospitality and or travel/tourism industry required.
• Experience with a 4 star/diamond property preferred.
• Ability to communicate clearly and effectively in Chinese (Mandarin and/or Cantonese).
• Must demonstrate extensive knowledge of high-end casino clientele pay habits and preferences.
• Solid comprehension of the Asian market, including systems, business principles and practices, and laws.
• Strong interpersonal skills with the ability to communicate effectively with guests and other Team Members of different backgrounds and levels of experience.
• Must be able to work varied shifts, including nights, weekends and holidays.

Physical Requirements:

Must be able to:

• Lift or carry 20 pounds, unassisted, in the performance of specific tasks, as assigned.
• Physically access all areas of the property and drive areas with or without a reasonable accommodation.
• Maintain composure under pressure and consistently meet deadlines with internal and external customers and contacts.
• Ability to interact appropriately and effectively with guests, management, other team members, and outside contacts.
• Ability for prolonged periods of time to walk, stand, stretch, bend and kneel.
• Work in a fast-paced and busy environment.
• Work indoors and be exposed to various environmental factors such as, but not limited to, CRT, noise, dust, and cigarette smok