Executive - Asian Marketing


Las Vegas, Nevada, US

Position Overview:

The primary responsibility of the Executive Director – Asian Marketing is responsible for supporting the property’s marketing efforts in the Asian Market. Focus on customer productivity in Hong Kong, Taiwan, California/Domestic, Canada, Pacific Rim and Japan markets. All duties are to be performed in accordance with departmental and The Venetian Resort’s policies, practices, and procedures. 

Essential Duties & Responsibilities:

  • Participate daily in the operation to ensure department is being managed effectively.
  • Support the VP – Premium Mass Asian Marketing in ensuring that Asian Marketing operation complies with current operating criteria, policies and procedures.
  • Continuously stay informed of applicable international marketing trends.
  • Regularly conduct competitive analysis of Las Vegas Strip properties.
  • Respond effectively to internal audit reports and recommendations.
  • Initiate revenue recovery program when needed with regards to hosts, special events, and direct marketing efforts.
  • Focus on driving host productivity through telemarketing, theoretical win production, trips booked, new customer development, profitability, and event contribution.
  • Work with gaming operations to maximize drop/handle/win and bottom-line margin.
  • Periodically review all business practices to ensure strategic and cost effectiveness.
  • Set and maintain high standards of service and practices throughout the property.
  • Identify training needs, initiate and review training and re-training activities.
  • Work closely with Vice President – Premium Mass Asian Marketing to maintain positive working environment, accountability, adherence to GCB policy, and performance effectiveness.
  • Respond to customer requests, concerns, and complaints in a timely and complete manner.
  • Work proactively with other departments within marketing and with other divisions at The Venetian Resort.

Additional Duties & Responsibilities:

  • Focus on team member acquisition and retention program to include benefits, communication, compensation, and incentive program individually as needed.
  • Effectively develop and manage Strategic Plan and Budget as a roadmap in achieving marketing goals.
  • Focus on customer development (new and existing) including prospecting, promotions, events, and additional customer relationship management activity.
  • Establish marketing foothold in Asian countries through travel and marketing campaigns. Work closely with Macao properties to promote customer development and brand synergy.
  • Assist with collections and player management.
  • Drive implementation and utilization of premium amenities and services: aircraft, premium suites, baccarat salon, limo/phantom.
  • Develop travel and event programs for visiting and prospecting guests, and related customer incentive programs to build customer loyalty and repeat trips.
  • Develop relationships with US Visa consulates to assist customers with travel.
  • Be continuously aware of current and forecast financial/business performance and actively involved in analyzing and implementing required changes.
  • Safety is an essential function of this job.
  • Consistent and regular attendance is an essential function of this job.
  • Performs other related duties as assigned.

Additional Duties & Responsibilities:

Additional Duties & Responsibilities:

Company Standards of Conduct

All Venetian Resort Team Members are expected to conduct and carry themselves in a professional manner at all times. Team Members are required to observe the Company’s standards, work requirements and rules of conduct.

Minimum Qualifications:

  • 21 years of age.
  • Proof of authorization/eligibility to work in the United States.
  • High School Diploma or equivalent.
  • Must be able to obtain and maintain a Nevada Gaming Registration and any other certification or license, as required by law or policy. 
  • 7+ years of international marketing experience in the hospitality and or travel/tourism industry required.
  • Experience with a 4 star/diamond property preferred.
  • Ability to communicate clearly and effectively in Chinese (Mandarin and/or Cantonese).
  • Must demonstrate extensive knowledge of high-end casino clientele pay habits and preferences.
  • Solid comprehension of the Asian market, including systems, business principles and practices, and laws.
  • Strong interpersonal skills with the ability to communicate effectively with guests and other Team Members of different backgrounds and levels of experience.
  • Must be able to work varied shifts, including nights, weekends and holidays.

Physical Requirements:

Must be able to:

  • Lift or carry 20 pounds, unassisted, in the performance of specific tasks, as assigned.
  • Physically access all areas of the property and drive areas with or without a reasonable accommodation.
  • Maintain composure under pressure and consistently meet deadlines with internal and external customers and contacts.
  • Ability to interact appropriately and effectively with guests, management, other team members, and outside contacts.
  • Ability for prolonged periods of time to walk, stand, stretch, bend and kneel.
  • Work in a fast-paced and busy environment.
  • Work indoors and be exposed to various environmental factors such as, but not limited to, CRT, noise, dust, and cigarette smok